Clear authority. Clear responsibility.

These Terms form an agreement between the person or organization accepting them (the “Customer”) and the Aperta provider identified on the applicable checkout, invoice, order form, or written agreement (“Aperta,” “we,” or “us”). If you use Aperta for an organization, you represent that you have authority to bind it. You must be at least 18 and legally able to enter a contract.

An executed order form controls over conflicting commercial terms. The Privacy Policy and policies referenced here are incorporated into these Terms.

Customers must provide accurate information, protect credentials and recovery codes, use multi-factor authentication when required, and promptly report unauthorized access. Customers are responsible for their users, workspace roles, approvals, connected accounts, budgets, and actions taken through their workspaces.

Aperta provides marketing planning, research, SEO, content, publishing, analytics, lifecycle, experimentation, engagement, and related automation. Available features depend on the selected plan and connected providers.

AI output can be incomplete, incorrect, similar to other content, or unsuitable for a particular audience. Customers remain responsible for offers, claims, legal disclosures, audiences, budgets, approvals, messages, published content, and regulatory compliance. Aperta may hold or reject work that fails quality, safety, permission, provider, or budget checks.

Customers retain ownership of content, brand materials, contacts, analytics, credentials, and other data they supply or authorize. Customers grant Aperta a limited license to host, process, transform, transmit, and display that data only to provide, secure, support, and improve the service as described in the Privacy Policy.

Customers represent that they have the rights, notices, consents, and lawful basis required to supply the data and direct its processing. Do not submit payment-card data, government identifiers, protected health information, children's data, or regulated sensitive data unless Aperta has expressly agreed in writing to support it.

Google, Meta, X, Stripe, AWS, Twilio, content-management systems, social networks, AI providers, and other connected services are governed by their own terms. Customers authorize Aperta to act on those services only within granted permissions and saved controls. Aperta is not responsible for third-party outages, policy changes, account restrictions, content decisions, or provider-controlled charges.

Customers may not use Aperta for unlawful, deceptive, discriminatory, abusive, infringing, or unsafe activity; credential theft; malware; unauthorized surveillance; purchased or scraped contact lists; spam; fabricated reviews; impersonation; evasion of platform controls; targeting children; or claims that require substantiation the customer does not possess.

Marketing email, SMS, advertising, outreach, and social engagement must use appropriate consent, identification, opt-out, suppression, frequency, and recordkeeping practices. Customers must honor provider rules and applicable law.

Paid services renew for the period shown at checkout until canceled. Fees, limits, renewal timing, usage-based add-ons, taxes, and proration are shown before purchase or plan changes. Raw payment-card information is handled by the payment provider and is not stored by Aperta.

Aperta and its software, workflows, interface, documentation, models, templates, and system-generated operational data are protected by intellectual-property law. Subject to payment and these Terms, Customers may use deliverables generated for their workspaces. Aperta does not promise exclusive ownership, trademark clearance, copyrightability, or non-infringement of AI-generated material.

Each party will protect non-public information reasonably understood to be confidential, use it only for the agreement, and disclose it only to personnel and providers who need it and are bound by confidentiality duties. Customers must configure roles, connections, approvals, and security controls appropriately for their organization.

Aperta may restrict or suspend access when reasonably necessary to prevent security harm, unlawful conduct, spam, provider violations, nonpayment, or material breach. When practical, Aperta will provide notice and an opportunity to cure. Customers should export needed records before access ends. Deletion and residual retention follow the Privacy Policy and Data Deletion instructions.

Except for written commitments in an order form, the service is provided “as is” and “as available.” Aperta does not guarantee uninterrupted operation, specific rankings, reach, leads, revenue, advertising performance, deliverability, provider approval, or legal compliance. Recommendations are not legal, financial, tax, employment, or regulated-industry advice.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, exemplary, punitive, or consequential damages, or lost profits, revenue, goodwill, or data. Aperta's aggregate liability arising from the service will not exceed amounts the Customer paid for the affected service during the 12 months before the event giving rise to the claim. These limits do not apply where prohibited by law.

Before filing a formal claim, each party will provide written notice and attempt in good faith to resolve the dispute for at least 30 days. Formal notices may be sent to legal@useaperta.com. Applicable law and venue, when required, are specified in the order form or written agreement.

Aperta may update these Terms to reflect product, legal, security, or operational changes. Material changes will be announced before they take effect when reasonably possible.